The Show Match that took place on the 16th of June 2024 shows two memory athletes, Katie Kermond and Don Michael Vickers, playing an altered version of a usual match.

In a regular competition, the categories in which the athletes are competing use randomly generated data as grounds to compare their memory capacities. Here, they are playing with emotional/personal data sourced from the athletes’ own lives, such as birthdays of loved ones, pictures of known faces, familiar locations in their neighborhoods or words they use a lot in their daily life. The match was hosted and streamed live on Twitch in collaboration with Johannes Mallow, a two time memory world champion and an active ambassador for memory sports and the official and the Memory League, an online memory sports platform.

Memory sports, also known as competitive memory, is a mind sport where participants use advanced mnemonic techniques, such as the method of loci, also known as the memory palace method, to memorize and recall various types of information under strict guidelines.

The concept of memory as a competitive sport began in the late 20th century, with the first World Memory Championships laying the foundation for national and international competitions. Today, events are held in over a dozen countries, with most of them being hosted online via platforms like Memory League, though some still take place in physical locations.

In recent years, institutions like Financial Ministries, governmental migration departments, and judicial systems have increasingly adopted rigid, numeric approaches driven by memory metrics and data-driven decision-making. Courts now use algorithms to quantify truth by analyzing speech patterns and physiological responses to score a witness's reliability, while financial and migration departments rely on complex models to forecast economic behaviors and assess policy impacts. Although these methods aim to enhance objectivity and reduce bias, it’s argued that they oversimplify complex human behaviors and may overlook the qualitative aspects of truth and justice.

Within the setting of the Show Match, emotionally charged memories of the two athletes were inserted in the set of categories within a rigid framework, the quantification processes within their memory are disrupted and questioned.