In 1909, the biologist Jakob von Uexküll introduced the concept of theumwelt. He wanted a word to express a simple (but often overlooked) observation: different animals in the same ecosystem pick up on different environmental signals. In the blind and deaf world of the tick, the important signals are temperature and the odor of butyric acid. For the black ghost knifefish, it's electrical fields. For the echolocating bat, it's air-compression waves. The small subset of the world that an animal is able to detect is its umwelt. - David Eagleman