SIGNS pushes the boundaries of information spaces, advocating for public signage that addresses environmental issues and social justice. It opposes the pervasive collection and sale of personal data and potential infringements on our rights through everyday product use. The film not only critiques the current state of affairs but also encourages us to take action by envisioning new signs that prompt deeper reflection on societal issues and the impacts of carbon-polluting technologies.
Signs reconnect us to ancient pictographic ways of understanding and transcend language barriers to convey their messages. They can serve as powerful tools for environmental awareness and motivate change. By integrating messages highlighting critical issues, these signs can disrupt the ordinary flow of everyday life, encouraging individuals to reflect critically on their actions and the implications for their health and the environment's health.