David Bond’s kids’ waking hours are dominated by a cacophony of marketing and a screen dependence, threatening to turn them into glassy-eyed zombies. It’s time to get back to nature. Bond appoints himself Marketing Director for Nature. With the help of bemused professionals, he starts selling Nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits – but is Nature past its sell-by date?